2025

GTM Benchmarks

This year's report focuses on GTM Efficiency, Artificial Intelligence, and Buyer Relationships.

Produced in association with Pavilion, it's a must-have for achieving profitable efficient growth.

We reveal the attributes of top sellers, state of the market analysis, and how to win in 2025.

 

2025 GTM Benchmarks front cover

State of GTM in 2025

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"The Ebsta report is one of the best in all of B2B sales. I love the granular and unique coverage across deal stages, methodologies, objections, pipeline sources, and more."
Matt Harney, Founder of Cloud Ratings


"This is the 3rd year Pavilion has worked with Ebsta on the Benchmark reports, and I am delighted to announce that this year we extended the report to include insights from Customer Success departments, and so this year we are calling the report the 2025 GTM Benchmarks report!

This reflects the importance of customer expansion as we move from growth at all costs to profitable, efficient growth. This year's report is a must-read for all GTM leaders."
Sam Jacobs, CEO of Pavilion

What We Analyzed

655,000

Opportunities Analyzed

$48 Billion

Value of Opportunities Analyzed

240,000+

Minutes of
Seller Discovery Calls

2,000+

CROs and
Sales Leaders surveyed

Get the 2025 GTM Benchmarks.

Choose either the full report, or one of the three Digests that contain all the information and charts on specific themes.
GTM 2025 Cover@0.5x-1

Full Report

36-page PDF with 17 charts and insights on the DNA of top sellers. Plus a focus on AI and efficiency in GTM, as well as the benefit of continuous human interaction on buyer relationships.

AI Cover@0.5x-1

GTM Digest I: Artificial Intelligence

No time to read the full GTM Benchmarks report? Here’s a 16-page synopsis focusing on Artificial Intelligence with all the key charts and statistics.

Efficiency Cover@0.5x-1

GTM Digest II: Sales Efficiency

No time to read the full GTM Benchmarks report? Here’s a 16-page synopsis focusing on Sales Efficiency with all the key charts and statistics.

Relationships Cover@0.5x-1

GTM Digest III: Buyer Relationships

No time to read the full GTM Benchmarks report? Here’s a 16-page synopsis focusing on Buyer Relationships with all the key charts and statistics.

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